Day long in depth discussions and presentations during the conference will focus on how organizations can leverage  Social Media to achieve their business goals in turbulent times.

Press Release: http://www.nation.com.pk/pakistan-news-newspaper-daily-english-online/Regional/Karachi/18-Apr-2009/Moot-on-media-strategies-in-June

About the Conference

Inspired from Malcolm Glad well’s idea to bring about change. We are pleased to organize Tipping Point 2009 Conference on “New Age Media Strategies for the Next Frontier”. It is the premier event for, Social Media Managers, Online Community Managers, Corporate Communications, PR, Marketing, Advertising, and Recruiting Professionals and students.

Overview: This Conference will focus on how organizations can leverage Social Media to achieve their business goals. Social Media technologies such as blogs, micro-blogging, wikis, podcasts, video, RSS, forums, social networks, online communities, and social bookmarking are increasingly being leveraged by companies to:    

1: Build brand visibility and equity
 2: Gain insight into customers
 3: Promote products and services
 4: Influence communities
 5: Increase Web site traffic and leads
 6: Drive product innovation

Inspiration :                 

With his first book Malcolm Gladwell embedded the concept of The Tipping Point in  everyday it gave organizations new tools for  understanding how trends work. The Tipping Point is a book about change, in particular, a book that presents a new way of understanding why change happens as quickly and as unexpectedly as it so often does. It's that ideas and behavior  and messages and products sometimes behave just like outbreaks of           infectious disease. They are social epidemics. The Tipping Point is an examination of the social             epidemics that surround us.

In The Tipping Point, Malcolm describes how trends work and he helps companies apply this knowledge to their own business strategies. Using the principles of              epidemiology—the study of epidemics—to understand the movement of ideas, he explains how trends start and spread and he offers tools for igniting, steering and/or sustaining the trends— “positive    epidemics” —            that matter to his audiences.

Significance: If you are looking to start a Social Media Program or already have one, this is the place to be to learn, meet others in social media, and connect with the community of social media practitioners, experts, thought leaders, and companies.
Hear from the experts about this cutting-edge space, how it impacts your business, and how you can leverage it. This conference will feature a combination of hands-on workshops, interactive sessions, panel discussions, and keynotes from thought leaders. Don't miss it?

Opening Ceremony

Conference Chairman:

Mr. Masood Hashmi CEO Orient Mcann of Pakistan

Chief Guest: Ms. Shazia Marri Minister for Information Govt. of Sindh

Guest of Honor: Mr. Abrar Baig Sr. EVP-National Bank of Pakistan.

Welcome Address: Mr. Attah Shabir

All speakers are subject to confirmation

Speakers:

Mr. Raza Haroon Minister IT

Mr. Nasir Bukhari - President KASB

Ms. Naheed Memon Director Medcom

Dr. Ishrat Hussain Dean IBA

Mr. Khurram Rahat Country Director Teredata

Ms. Anila Weldon CEO Weldon BBS

Mr. Shoaib Shamsi Asst. Prof Greenwich University

Prof. Dr. Abuzar Wajidi Dean Faculty of Management & Administrative Studies University of Karachi

Mr. Kashif Effendi CEO 180 Degrees

Mr. Tabish Sabah Microsoft

Mr. Faisal Qureshi Anchor Samaa Tv

Representative Dawn News

Closing Ceremony

Chief Guest: Ms. Nasreen Jalil Deputy City Mayor CDGK

Vote of Thanks: Dr. K.A. Pervez Rizvi

 A Must Attend Event!

WHAT YOU WILL LEARN?

• How to create an effective New Age Media strategy
• How to measure the effectiveness of your social media strategy
• Best practices to track, analyze, and improve your social media marketing campaigns.
• Optimization techniques to increase usage and engagement of social media tools and applications.
• Trends and future direction of social media and how you can best position your business to benefit.
• And much more!

 

WHO SHOULD ATTEND?

• Chief Marketing Officers (CMOs)

• Social Media Strategists & Managers
• Social Media Marketers & Online Advertisers
• Online Community Managers & Evangelists
• Interactive Agency Professionals
• Search Engine Optimization Specialists
• Web Marketers, Media Planners & Buyers
• e-Commerce Managers
• Web Analytics Professionals
• Corporate Communications & PR
• Recruiting Professionals

WHY ATTEND?

Learn — from thought leaders in Social Media on best   practices, and tried and true strategies.
 Network — meet others in the Social Media space, gain exposure, make contacts, and find customers.                                                 Stay On The Cutting Edge — get a 360 degree perspective on the latest developments in Social Media.

Fee & Registration

1-5 Nominees:

Rs. 4,000/participant

6 + Nominees:

Rs. 3,000/participant

(includes lunches, refreshment breaks, conference kit, presentations and participation certificate)

Payment :

The registration form will only be accepted with 100 %  payment. All payments are to be made through cheque in favour of          Young Social Reformers. (No payment in cash will be accepted)

Click to download  and Print the Registration form.

 
  • Conference Secretariat:

House No. 98 Sharfabad B.M.C.H.S.Karachi.

Contact Us @ :

0321-2987425

0322-2248025

  • infoysr@yahoo.com